When I was in journalism school at the University of Maryland, I took a feature writing class from Gene Roberts, the legendary editor of the Philadelphia Inquirer and recent Pulitzer Prize winner. A piece of advice he offered that I always remember: Hook readers by introducing mystery in the first sentence.
I've come to interpret that as meaning: Raise a question in the reader's mind in the first sentence.
Driving along Route 95 through Philadelphia yesterday I passed the billboard picture above. I'm guessing Gene would approve.
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